I speak to around 7 or 8 Fractional AI Specialists every month, some of whom are pretty established and some who are just getting started. Invariably the conversation turns to required skillsets. Apart from some sector-specific examples, I’m of the … Read More
Growth Engineering Blog
The Art of Strategic Team Building: Timing is Everything
What is it that makes some startups thrive, while others struggle to grow year on year? It’s no secret that good Founders cite “hiring the best people” as their key differentiator. Access to quality operators really can make the difference. … Read More
AI won’t make you a better marketer
AI won’t make you a better marketer. But better marketers will get more out of AI. AI is simply an amplifier for what you already have. I spend a lot of time with marketers trying to work out where AI … Read More
The long term winners won’t be the ones with the best AI prompts…
The long term winners won’t be the ones with the best AI prompts. It’s the ones who know how to orchestrate who will come out on top. Operating AI – running tools, writing prompts, getting excellent outputs – is already … Read More
How Growth Engineers Systematically Improve Conversion Rates
Improving conversion rates isn’t about guesswork or one-off tweaks — it’s the result of methodical analysis, structured experimentation, and a deep understanding of user behaviour. Growth Engineers bring together data science, product thinking, and user research to systematically identify where … Read More
What is a growth loop in marketing?
What Are Growth Loops and How Are They Designed? In the world of modern growth strategy, the funnel is no longer the only game in town. Increasingly, companies are turning to growth loops – self-sustaining systems where the output of … Read More
Scaling Growth: Teams, Processes and Infrastructure
When a company moves from early traction to sustainable growth, it must transition from scrappy experimentation to something more deliberate. Scaling isn’t just about doing more of what worked before – it’s about building the systems and structures that allow … Read More
Growth Engineering and Feedback Loops – The Benefits
Customer feedback loops are essential to Growth Engineering because they provide the raw insight needed to steer experimentation and iteration in the right direction. While data and analytics reveal what is happening, feedback often explains why. That context is gold. … Read More
How does Growth Engineering connect to demand generation?
Growth Engineering is a powerful enabler of demand generation. While traditional demand gen focuses on attracting and converting potential customers, Growth Engineering brings a layer of technical and analytical rigour that supercharges each stage of that process. At its core, … Read More
How should a growth team be structured, and what should you look for when hiring?
Designing a high-performing growth team is as much about cross-functional collaboration as it is about individual roles. Growth thrives at the intersection of product, data, engineering, and marketing – so your team structure should reflect that. 👥 Org Design & … Read More
Are their any Growth Engineering qualifications?
As the demand for growth engineers rises, so too does the question: Can you actually get qualified in growth engineering? The short answer is — not in the traditional sense. You won’t find a standardised degree or universally recognised certification. … Read More
What’s the Difference Between Marketing and Growth Engineering?
Marketing and growth engineering often overlap, especially in modern product-led companies — but they are not the same thing. One focuses on narrative, brand, and demand. The other focuses on systems, experiments, and optimisation. And while many growth engineers come … Read More