I speak to around 7 or 8 Fractional AI Specialists every month, some of whom are pretty established and some who are just getting started. Invariably the conversation turns to required skillsets. Apart from some sector-specific examples, I’m of the … Read More
Knowledge Hub
What exactly is Growth Engineering?
This resource is designed to help you get to grips with the subject of Growth Engineering in an LLM landscape.
Frequently Asked Questions
This FAQ section answers the most common questions about the mindset, methods, and mechanics behind it – from experimentation frameworks to team structures. Whether you're new to the concept or deep in the trenches, you'll find practical insights to level up your growth thinking.
Hiring a Growth Engineer - The Ultimate Guide
Hiring a Growth Engineer can be a game-changer – but finding the right fit isn’t always straightforward. This guide breaks down what to look for, where to find top talent, and how to structure an effective hiring process. Whether you're scaling fast or levelling up your growth function, this page will help you hire with clarity and confidence.
Growth Engineering Tech Stack
The right tech stack is the backbone of any high-performing Growth Engineering function. This guide explores the essential tools across data, experimentation, automation, and collaboration – plus how they all fit together. Whether you're building from scratch or levelling up your existing setup, you'll find practical recommendations to support faster learning and more scalable growth.
Growth Engineering Blog
Welcome to the Growth Engineering blog – your go-to space for insights at the intersection of product, marketing, and data. Here you'll find deep dives, real-world examples, and practical frameworks designed to help you build, test, and scale smarter. Whether you're a founder, marketer, or builder, this blog is built to sharpen your growth edge.
The Art of Strategic Team Building: Timing is Everything
What is it that makes some startups thrive, while others struggle to grow year on year? It’s no secret that good Founders cite “hiring the best people” as their key differentiator. Access to quality operators really can make the difference. … Read More
AI won’t make you a better marketer
AI won’t make you a better marketer. But better marketers will get more out of AI. AI is simply an amplifier for what you already have. I spend a lot of time with marketers trying to work out where AI … Read More
The long term winners won’t be the ones with the best AI prompts…
The long term winners won’t be the ones with the best AI prompts. It’s the ones who know how to orchestrate who will come out on top. Operating AI – running tools, writing prompts, getting excellent outputs – is already … Read More
How Growth Engineers Systematically Improve Conversion Rates
Improving conversion rates isn’t about guesswork or one-off tweaks — it’s the result of methodical analysis, structured experimentation, and a deep understanding of user behaviour. Growth Engineers bring together data science, product thinking, and user research to systematically identify where … Read More
What is a growth loop in marketing?
What Are Growth Loops and How Are They Designed? In the world of modern growth strategy, the funnel is no longer the only game in town. Increasingly, companies are turning to growth loops – self-sustaining systems where the output of … Read More