Author Archives: Growth.Engineer

I speak to around 7 or 8 Fractional AI Specialists every month, some of whom are pretty established and some who are just getting started. Invariably the conversation turns to required skillsets. Apart from some sector-specific examples, I’m of the … Read More

What is it that makes some startups thrive, while others struggle to grow year on year? It’s no secret that good Founders cite “hiring the best people” as their key differentiator. Access to quality operators really can make the difference. … Read More

Improving conversion rates isn’t about guesswork or one-off tweaks — it’s the result of methodical analysis, structured experimentation, and a deep understanding of user behaviour. Growth Engineers bring together data science, product thinking, and user research to systematically identify where … Read More

What Are Growth Loops and How Are They Designed? In the world of modern growth strategy, the funnel is no longer the only game in town. Increasingly, companies are turning to growth loops – self-sustaining systems where the output of … Read More

When a company moves from early traction to sustainable growth, it must transition from scrappy experimentation to something more deliberate. Scaling isn’t just about doing more of what worked before – it’s about building the systems and structures that allow … Read More

Customer feedback loops are essential to Growth Engineering because they provide the raw insight needed to steer experimentation and iteration in the right direction. While data and analytics reveal what is happening, feedback often explains why. That context is gold. … Read More

Growth Engineering is a powerful enabler of demand generation. While traditional demand gen focuses on attracting and converting potential customers, Growth Engineering brings a layer of technical and analytical rigour that supercharges each stage of that process. At its core, … Read More

Designing a high-performing growth team is as much about cross-functional collaboration as it is about individual roles. Growth thrives at the intersection of product, data, engineering, and marketing – so your team structure should reflect that. 👥 Org Design & … Read More

Marketing and growth engineering often overlap, especially in modern product-led companies — but they are not the same thing. One focuses on narrative, brand, and demand. The other focuses on systems, experiments, and optimisation. And while many growth engineers come … Read More

Growth engineering is no longer just a niche technical role buried inside marketing or product teams. It’s becoming a critical function across the business — from acquisition and retention to sales enablement and process optimisation. And the rise of AI, … Read More