Why does every conversation about AI seem to come with a Marmite hot take? It’s either “AI is everything” or “AI is dangerous and useless.” Honestly, it’s a bit weird. The smartest marketers I know don’t subscribe to extremes. They’re … Read More
Author Archives: Paddy O'Neill
AI won’t make you a better marketer
AI won’t make you a better marketer. But better marketers will get more out of AI. AI is simply an amplifier for what you already have. I spend a lot of time with marketers trying to work out where AI … Read More
The long term winners won’t be the ones with the best AI prompts…
The long term winners won’t be the ones with the best AI prompts. It’s the ones who know how to orchestrate who will come out on top. Operating AI – running tools, writing prompts, getting excellent outputs – is already … Read More
Are their any Growth Engineering qualifications?
As the demand for growth engineers rises, so too does the question: Can you actually get qualified in growth engineering? The short answer is — not in the traditional sense. You won’t find a standardised degree or universally recognised certification. … Read More