Growth Engineering Glossary

An experiment comparing two variants to determine which performs better on a key metric.

A growth model covering Acquisition, Activation, Retention, Referral, Revenue.

The process of gaining new users or customers through various channels.

The moment a user experiences the product’s core value for the first time.

A product analytics platform used to track user behaviour and optimise digital experiences.

Tools and practices used to measure user behaviour and product performance.

A way for different software systems to communicate and share data.

Assigning credit to marketing channels for conversions or user actions.

A method of tracking all user interactions on a website or app without manual instrumentation.