Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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C
CAC (Customer Acquisition Cost)
The average cost to acquire a new customer.
Canonical Event Names
Standardised naming conventions for events to maintain consistency in tracking.
Causal Inference
A method used to determine whether one factor causes an effect in a given context.
CDP (Customer Data Platform)
A system that collects and unifies customer data from multiple sources.
Channel Saturation
The point at which adding more spend to a channel yields diminishing returns.
Churn
The percentage of users or customers who stop using a product over a given period.
CLV (Customer Lifetime Value)
The total worth of a customer over the entire relationship with a brand.
Cohort Analysis
A method of analysing user behaviour grouped by shared characteristics over time.
Conversion Rate
The percentage of users who complete a desired action, like signing up or purchasing.
Copy Testing
Testing different text variations to see which drives better engagement or conversions.
CRM (Customer Relationship Management)
Software used to manage customer data and interactions.
Cross-Sell
Encouraging customers to purchase complementary products or services.
CTR (Click-Through Rate)
The ratio of users who click on a specific link compared to total views.
Custom Event
A user-defined event tailored to a specific product or business need.

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