Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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Data Enrichment
Enhancing raw data with additional context or third-party sources.
Data Layer
A structured layer on a site that stores key user and event data for analytics tools.
Data Pipeline
A series of processes that move and transform data from source to destination.
DAU (Daily Active Users)
The number of unique users engaging with a product daily.
Drop-Off
The point in a funnel where users stop engaging or fail to complete a step.

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