Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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E
E2E Test (End-to-End Test)
A test that simulates real user scenarios to validate full system flow.
Edge Case
A rare or extreme condition that tests the limits of a system or feature.
Engagement Rate
The percentage of users who interact with a feature or content.
Event Taxonomy
A structured system for naming and categorising events across products.
Event Tracking
Capturing specific user actions (e.g. clicks, scrolls, signups) for analysis.
Experiment Holdout
A group of users excluded from changes in an experiment to serve as a control.
Experimentation Velocity
How quickly a team can ship and learn from experiments.

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