Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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F

Feature Flag
A switch that enables or disables a feature without deploying new code.

Feature Rollout
The gradual release of a new feature to users, often using feature flags.

Friction Point
An obstacle or difficulty that hinders user progress or satisfaction.

Funnel
A visualisation of the steps users take toward a conversion goal.

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