Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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G
GA4 (Google Analytics 4)
The latest version of Google Analytics, focused on event-based tracking.
Growth Loop
A self-reinforcing system where user actions drive further growth.
Growth Model
A structured representation of how a product grows (users, revenue, etc.).
Growth North Star
The ultimate metric guiding growth efforts across teams.
Guardrail Metric
A secondary metric in experiments used to monitor unintended negative impact.

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