Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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Lagging Metric
An outcome-based metric that reflects past performance (e.g. revenue).
Lead Time
The amount of time between idea conception and experiment delivery.
Leading Metric
A predictive metric indicating future performance (e.g. trial-to-paid conversion).
Looker Studio
A Google tool for building dashboards and visualising data.
LTV (Lifetime Value)
The projected revenue a customer will generate during their relationship with a business.

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