Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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MAU (Monthly Active Users)
The number of unique users engaging with a product each month.
Microcopy
Small bits of UI text (e.g. button labels, error messages) that guide user behaviour.
MVP (Minimum Viable Product)
The most basic version of a product that can still deliver value and be tested.

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