Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

All | # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
P
Personalisation
Tailoring content, experiences or messaging based on user data.
Pre/Post Analysis
Comparing key metrics before and after a change to assess impact.
Product-Led Growth (PLG)
A go-to-market strategy where the product itself drives acquisition and retention.

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