Growth Engineering Glossary

Glossary

Growth Engineering features a lot of jargon. Use this glossary to demystify the subject.

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Referral
When existing users bring in new users, often incentivised.
Regression Testing
Re-testing existing features after changes to ensure nothing is broken.
Retention
The ability to keep users engaged and returning over time.
Retention Curve
A graph showing how user retention changes over time.
RFM Segmentation
Grouping customers based on Recency, Frequency, and Monetary value.
RICE Scoring
A prioritisation framework using Reach, Impact, Confidence, and Effort.
Run Rate
A projection of future performance based on current data (e.g. MRR x 12).

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